THE BACKGROUND STORY

We’re a clothing brand for anyone who grew up in a small town—or knows someone who did. Over half of America has roots in places where everyone knows your name, and we think those places deserve better than stereotypes.

Founded by a woman from the wheat fields and a non-binary femme from the redwoods, we brought our smallTown roots with us. We create designs that celebrate the real, unfiltered experience of small-town life. The good, the bad, and everything in between.

Made Small. Made well. Made sustainably.  

Women-founded and LGBTQ+ owned, everything is made in LA. We ship in small, focused drops, use better materials, and keep working to shrink our footprint as we grow. Fair wages, sustainable shipping, no sweatshops. Every purchase donates $1 to compassionUSA, The Gentle Barn, or Sierra Club.

No fast fashion. Just clothing with substance.